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Clothing With A Conscience!
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"There is no beauty in the finest cloth if it makes hunger and unhappiness."
-M K. Gandhi
This week, The Weekly Beet goes behind the label of fashion's latest trend. The Beet Girls walk the catwalk of eco and ethical fashion, modelling clothing with a conscience.
 Have you ever thought about the hidden truth of what goes on behind your label? Or, where your favorite shirt was made, what the worker was paid, and the hours of labor that went into it? And, what about the conditions he or she worked, their age, or the chemicals that were used to spray the cotton in your most prized blue jeans? The truth behind the making of most labels is not as glamorous and attractive as their ad campaigns want you to believe. Who could possibly think of child labor while purposely being hypnotized by the beauty and perfection of a model and what she's wearing? Luckily, for the sake of humanity and the environment, there is a new trend in fashion going eco and ethical. Eco and ethical fashion both mean clothing produced under the highest standards of morality in a socially conscious way. Think clothing for a cause, fair trade, no sweat shops, fair wages for workers, human rights protection, and prohibition of child labor! Ethical fashion puts the production team at the forefront and it's principles before the profits. Eco fashion goes one step further using organic textiles such as cotton, wool, and hemp fibers. No pesticides mean a cleaner environment and less chemicals on your skin! Now, that's what we call unBEETable!
Rock star, eco gurus such as Chris Martin and Bono are singing the praises of ethical fashion and fair trade. Are you? Here are The Beet Girls favorite eco and ethical labels that are definitely worth trying on:
- Edun. Clothing line created by Bono's wife, Ali Hewson. Sold at Saks and Selfridge's.
 - Katherine E. Hamnett. In her new women's collection, the E stands for ethical and environmental. Katherine is one of fashion's biggest green advocates!
- Tarsian & Blinkley. Designer Sarah Takesh has created the first in socially responsible, Afghan-made, hand-embroidered clothing. She has given work to thousands of Afghan women and their families.
- People Tree. Fair trade clothing sold at TopShop and through catalogue.
- Seasalt Organic Clothing. 100% organic cotton apparel.
- Patagonia. They are now doing a range of organic cotton shirts.
- Jeans by Loomstate, Howie's, and James.
- Organic Wear
. Adorable, organic children's clothing.
- Enamore. Clothing line using organic and recycled fabrics.
- Gossypium. Organic and fair trade cotton. We love the T-shirts and yoga-wear.
- Sophia Kokosalaki. Hi-end designer that supports craftspeople in developing countries.
There's even an Ethical Fashion Show in Paris and a magazine in London called Ethical Consumer.
We say dress with a conscience. Wear ethical! Don't miss a
Beet. Stay tuned for next week.
Love,
Mary Kent & Elisa
PS. MK & Elisa are wearing tops by Tarsian & Blinkley from Afghanistan.
PPS.Check out Patsy Aiken founder of Patsy Aiken Designs on Ladies Who Launch.
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